U.S. Tire Manufacturers Association President and CEO Anne Forristall Luke to Retire at Year’s End After Eleven Years of Transformative Leadership

Forristall Luke guided landmark era of growth, strategic transformation, and elevated industry influence; USTMA Board initiates CEO search with target selection in October

WASHINGTON, D.C., May 11, 2026– The U.S. Tire Manufacturers Association (USTMA) today announced that President and CEO Anne Forristall Luke will retire at the end of 2026 after eleven years leading the Association. Forristall Luke, who joined USTMA – then known as the Rubber Manufacturers Association (RMA) – in 2016, has presided over a period of substantial growth, strategic evolution, and measurably elevated influence for the domestic tire manufacturing industry.

“Leading USTMA for the last eleven years has been a tremendous privilege, and I look back with enormous pride on what this Association has accomplished,” said Forristall Luke. “Together, we raised the profile of an industry that impacts the daily lives of every American and is indispensable to our nation’s safety and long-term economic prosperity. We strengthened relationships that give the tire industry a credible and trusted voice, and we confronted difficult challenges with transparency and a long-term view. That work belongs to USTMA’s  members, Board, extraordinary staff, and invaluable partners who brought their expertise and commitment to this mission. I am profoundly grateful to each of them and confident that the foundation we’ve built together will support USTMA’s progress for many years to come.”

A Landmark Eleven-Year Tenure
Since her arrival, Forristall Luke has led USTMA through a comprehensive transformation that has reshaped every aspect of the Association’s operations, positioning, and stakeholder impact. Among her most significant achievements:

• Led the rebrand from the Rubber Manufacturers Association to the U.S. Tire Manufacturers Association, establishing a clear strategic identity that better reflects the industry’s scope, ambition, and geographic footprint.
• Developed and executed a strategic program to help the industry navigate complex tire materials issues, including a global leadership role among peer associations on issues critical to member companies worldwide.
• Expanded USTMA’s membership and revenue base while building what members describe as a high-performing, world-class team and organizational culture.
• Forged strong, trust-based relationships with regulators, researchers, nongovernmental organizations, and federal, state and tribal policymakers with influence over the industry’s future.
• Measurably elevated the industry’s profile and influence across legislative, regulatory, media, and broader public affairs arenas. 

Transition and Search Process
The USTMA Board of Directors has established a process to identify the Association’s next leader. A search committee operating under Board oversight has been convened, with the search process beginning this spring and continuing through the summer. Selection of the next CEO is targeted for October 2026. 

“Anne’s leadership has been exceptional,” said Jeff Barna, President and CEO of Yokohama Corporation North America and Chair of the USTMA Board of Directors. “At a time of increasing regulatory complexity and public scrutiny, she brought a clear strategic vision and a steady unifying approach, strengthening USTMA’s leadership on critical policy issues and aligning our industry around a common purpose. She leaves the Association well-positioned for continued impact, and the Board is deeply grateful for her lasting contributions to USTMA and the tire industry.”

Forristall Luke will work closely with her successor through the end of the year to ensure a smooth and effective transition, with her final day at USTMA on December 31, 2026. 

Heidrick & Struggles, a leading retained executive search firm, is conducting the CEO search on behalf of the USTMA Board.