USTMA Launches New Webinar Series Dedicated to Demystifying the Path to Tire Circularity

The new series will equip state and industry leaders with proven strategies to unlock the full value of End-of-Life Tire markets

Washington, D.C. – September 10, 2025 - The U.S. Tire Manufacturers Association (USTMA), in collaboration with the Tire Recycling Foundation, today announced the launch of a webinar series designed to accelerate the growth of scalable, profitable end-use markets for End-of-Life Tires (ELT). The series entitled “The Road to 100% Tire Circularity: ELTs Going Full Circle” will kick off in September and run through early 2026, covering three of the most promising ELT markets – tire-derived aggregate (TDA), molded and extruded products, and rubber-modified asphalt (RMA) – followed by a capstone session on grants and funding opportunities to support market growth.

In each webinar, host and USTMA Senior Director of ELT Programs, John Sheerin, will sit down with industry experts, leading recyclers and state policymakers to explore the latest research on these markets. They will discuss the viability and real-world examples of how End-of-Life Tires have been redirected from landfills to provide unique environmental, industrial and economic value for communities.

“We view these webinars as a crucial opportunity to connect key leaders across the country and show them that sustainability and economic growth go hand-in-hand,” said Anne Forristall Luke, President & CEO, USTMA. “By showcasing proven applications and providing the tools to act, we can collectively turn ELTs from a waste challenge into an economic engine.”

The Road to 100% Tire Circularity: ELT’s Going Full Circle Webinar Lineup 

Building Better Infrastructure: How Tire-Derived Aggregate Transforms Waste into Civil Engineering Solutions-September 23, 2025
•    A discussion on the brand new TDA State of Knowledge Report with recyclers and engineers showcasing applications of TDA in structural fill, vibration mitigation, and stormwater management across North America.

From Tires to Everyday Products: The Growing Market for Molded and Extruded Products - October 30, 2025

• Insights from recyclers and molded product manufacturers on expanding markets and adoption.

How Rubber-Modified Asphalt Delivers Cost-Savings and Longer Lasting Sustainable Roads and Pavements - November 20, 2025

• An exploration of the latest research on RMA, from its historic and current field performance to its environmental, economic and sustainability impact. 

Using RMA to Advance Sustainability and Durability in Roadways in the Midwest– January 14, 2026

• A deep dive into real-world applications of RMA in Michigan, Ohio and Indiana with the industry experts who led those projects.

Strategies for RMA Adoption in Southern States: Cost-Saving High-Performance Infrastructure solutions– January 28, 2026 

• A deep dive into real-world applications of RMA in Kentucky, South Carolina, Georgia and Tennessee with the industry experts who led those projects.

Funding the Future: Grant Opportunities to Scale ELT Markets - February 24, 2026 

• A comprehensive look at national and state grants to support ELT market growth, featuring Georgia and Colorado 

“As we look to expand ELT markets and unlock the full environmental and economic potential of End-of-Life tires, collaboration is essential,” said John Sheerin, Senior Director, ELT Programs, USTMA. “And no one can do it alone. State DOTs, regulators, recyclers and manufacturers must work together to help grow ELT markets through targeted investment, supportive policy and continued research.”

The Case for Expanding End-of-Life Tire Markets 
ELTs represent a major opportunity to advance the circular economy through smart, scalable recycling. According to USTMA’s 2023 ELT Management Report, tires remain one of the most recycled and reclaimed products in the country. For over 34 years, USTMA has worked alongside stakeholders to achieve a 94% reduction in end-of-life tire stockpiles in the U.S. However, the recycling system is not without its challenges, and as ELT generation continues to outpace consumption, active state ELT programs with an added focus on creating and maintaining these innovative markets is a beneficial and successful path forward.

How to Register 
Visit https://www.ustires.org/webinars to sign up for the webinar series and join the conversation shaping the future of sustainable tire management. Attendees can register to attend any or all the webinars.  After each session, USTMA will send attendees a downloadable resource kit with materials to empower continued discussion and action. 

About the Tire Recycling Foundation
The Tire Recycling Foundation is a broad-based, whole value chain initiative, led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), committed to securing funding and allocating grants for research, education, intervention and demonstration projects targeting critical gaps within the tire recycling supply chain across the United States.