Innovation
USTMA member companies have invested billions of dollars and countless hours engineering safe, sustainable tires. Today’s tires grip the road better, are more fuel efficient and last longer. New designs and materials have enabled continual improvements and breakthroughs like run-flat tires, which function as far as 50 miles after a puncture.
The result: Tire-related fatalities are on the decline, decreasing by over 50 percent in recent government analyses. But we’re not satisfied. As long as our mobile society depends on tires, we will focus on improving safety through innovation.
How a Tire Is Made

Modern tire technology blends a unique mix of chemistry, physics and engineering to give consumers a high degree of comfort, performance, efficiency, reliability and safety. Many tires are custom-designed to meet the stresses and performance needs specified by the maker of a particular model vehicle.
What's In a Tire

Tires contain many rubber compounds and other materials because they are required to safely perform in the face of a wide range of demanding conditions.