Innovation

USTMA member companies have invested billions of dollars and countless hours engineering safe, sustainable tires. Today’s tires grip the road better, are more fuel efficient and last longer. New designs and materials have enabled continual improvements and breakthroughs like run-flat tires, which function as far as 50 miles after a puncture.

The result: Tire-related fatalities are on the decline, decreasing by over 50 percent in recent government analyses. But we’re not satisfied. As long as our mobile society depends on tires, we will focus on improving safety through innovation.