Careers at USTMA

POSITION DESCRIPTION

Position Vice President, Public Affairs
Organization U.S. Tire Manufacturers Association
Location Washington, DC
Reporting Lines Reports to the President and CEO, Anne Forristall Luke

 

Please forward cover letter, resume and salary requirements to info@ustires.org
 

ABOUT U.S. TIRES

The U.S. Tire Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S. USTMA members operate manufacturing facilities in 18 states, employ nearly 100,000 workers and generate annual sales of more than $27 billion.

The mission of the USTMA is to strengthen the reputation and competitiveness of the U.S. tire manufacturing industry. The USTMA strives to be the premier advocate, trusted voice and thought leader for the industry. Its four core pillars are Safety, Sustainability, Economic Value and Innovation.   USTMA members are: Bridgestone Americas, Inc., Continental Tire the Americas, LLC, Cooper Tire & Rubber Company,  The Goodyear Tire & Rubber Company, Hankook Tire America Corp., Kumho Tire U.S.A., Inc., Michelin North America, Inc., Pirelli Tire North America, Sumitomo Rubber Industries, Toyo Tire Holdings of Americas Inc., Yokohama Tire Corporation.

ROLE OVERVIEW  

In 2016, the association executed a major organizational rebrand based on extensive internal and external research. The CEO and Board of Directors seek to maintain the momentum of the rebrand to raise the profile and influence of the association and the U.S. tire manufacturing industry.  The Vice President, Public Affairs will play a vital and visible role in advancing that objective.

The Vice President, Public Affairs will report directly to the President and CEO and serve as an integral member of USTMA’s senior staff.  The position will have oversight of both communications/public affairs and government relations, managing a team of three, and setting clear priorities for the department.   The Vice President will develop and oversee the association’s communications strategies and programs to promote, enhance and protect the U.S. tire manufacturing industry’s reputation.   He/she will leverage his/her significant communications and public affairs expertise to help drive the following key priorities and pillars for USTMA:

  • Safety
  • Sustainability and Environmental Stewardship
  • Economy and Jobs
  • Innovation

In addition, the Vice President will work with the President and CEO and member companies on how best to position the USTMA within a globally coordinated framework.  All 11 current member companies are multi-national corporations (9 have global headquarters outside the U.S.), doing business around the world.

Specifics

  • Communications and Marketing
    • Serve as senior strategist and communications expert for the association, proactively developing and recommending plans which advance the organization’s and industry’s key initiatives.   
    • Create compelling narratives to raise the profile of the tire manufacturing industry and showcase USTMA’s commitment to the four pillars listed above.
    • Identify and segment key external and internal audiences for successful communications outreach.  Think creatively about how best to create 2-way conversations, not just push information out.
    • Develop stronger digital media/social media capabilities for the association.   Identify and follow relevant blogs/bloggers.
    • Revive and confidently lead the association’s PR/Communications Committee, working with key communications leaders at the member companies on public policy and reputation objectives.  Build strong relationships with and leverage the significant expertise and counsel of these communications leaders. 
    • Serve as a key spokesperson for the industry, as needed.
    • Manage and review any external PR firm activity.
       
  • Government Relations
    • Provide guidance and direction to Director, Government Relations and develop in partnership with her effective campaigns and plans for advancing public policy initiatives.
    • Advocate USTMA public policy positions to federal and state legislators (key federal regulators are EPA, the National Highway Traffic Safety Administration (NHTSA) and OSHA).
    • Develop advocacy messaging materials for dissemination to target audiences.
       
  • Management
    • Supervise, develop and provide inspiring leadership to three direct reports (Director, Government Relations; Manager, Public Affairs and Public Affairs Coordinator/AA). 
    • Manage outside consultant/vendor relationships, as needed.
    • Work with President and CEO and association management team to implement appropriate administrative programs and activities.  This may include a site renovation or relocation in the future.

EXPERIENCE AND QUALIFICATIONS        

The successful candidate will have 10-15 years of public affairs/communications leadership experience, preferably with knowledge of or experience in the manufacturing sector or related industry.  He/she may have spent time working in government/politics, or for a PR agency, trade association or corporation.   He/she will be a creative, strategic thinker who understands the legislative process and how Washington, DC works, and can translate complex public policy issues into an effective narrative.   The Vice President will have a proven track record with both traditional and digital/social media and will possess a deep understanding of “best in class” communications and marketing practices.

The Vice President, Public Affairs is a highly visible role at USTMA and will have significant interaction with the executive leadership team, the USTMA Board of Directors (primarily made up of industry CEOs) and the broader tire manufacturing industry.   USTMA views this role as a critical steward of the industry’s overall reputation.   As such, this individual will conduct himself/herself with the utmost professionalism at all times, and will demonstrate appropriate executive presence and leadership skills.   He/she will be viewed and relied upon as a trusted advisor and counselor to the leadership team.

As a manager, the Vice President, Public Affairs should be an exemplary leader of people with a track record for building and directing high-performing teams.   He/she should engage well with and motivate employees at all levels.  He/she should be a brave and confident leader who is willing to engage in respectful conflict, encourages a diversity of thinking, seeks to drive consensus and leads with humility and humor.

Other skills include:

  • Excellent written and oral communication skills.
  • Ability to understand complex issues and communicate them to multiple audiences.
  • Strategic thinker; strong writing ability; public speaking experience; print/broadcast media interview experience; issue advocacy experience.
  • Strong collaborative skills (team player); flexible; accountable; initiative; ability to manage multiple projects; ability to establish trust among members and colleagues.
  • Demonstrated ability to develop and execute forward-thinking, results-driven strategic communications plans integrating government relations and public affairs.

EDUCATION AND CREDENTIALS 

The successful candidate must possess a Bachelor’s degree, preferably in Communications, Journalism, Government/Political Science or a related field.  An advanced degree is preferred.

COMPENSATION AND BENEFITS

An attractive compensation package with salary and highly competitive benefits will be offered to attract the most qualified candidates.  

 

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