Sustainability in Tire Performance

For tire manufacturers, there’s a direct link between sustainability and product performance. Longer-lasting tires conserve natural resources, while greater fuel efficiency improves air quality.

Sustainability in Motion

Tires are more durable today than ever before. In addition to using more sustainable materials and processes to make their products, tire manufacturers are engineering sustainable performance.

Today’s tires last longer than those of decades ago, which means fewer replacement tires are needed—and fewer natural resources are consumed to make them.

In addition, tires are engineered for greater fuel efficiency—without compromising safety performance.

According to a study by the National Academy of Sciences, a 10 percent reduction in average rolling resistance promises a 1 to 2 percent increase in the fuel economy, which would save about 1 billion to 2 billion gallons of fuel per year.

Improved tire fuel efficiency means vehicles burn less fuel, which reduces greenhouse gas emissions and helps to improve air quality for all of us.

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