Kumho Tire U.S.A., Inc.

Kumho Tire U.S.A., Inc.
CEO & President

Hai Eok “Harry” Choi is the CEO and President of Kumho Tires USA. Mr. Choi has worked in the tire industry with Kumho Tires for more than 27 years and has held leadership positions in Korea, Europe and Latin America.

Possessing an extensive global background in both sales and marketing, Mr. Choi has worked internationally during most of his career including Italy, Panama, Brazil, Germany, France, and now in the U.S. His U.S.-based roles have included branch manager, sales director, and global marketing and sales manager. Immediately prior to his current position, Mr. Choi was senior vice president of sales for the Korean domestic market.

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